September 20, 2018 SANTA BARBARA, Calif. – The next time you walk down State Street in Santa Barbara, you might notice a subtle sign to encourage shoppers to help revitalize local businesses.
5,000 “I Love Local Business” decals were distributed Thursday throughout the Central Coast.
It’s a part of an initiative aimed to help businesses get back on their feet after the Thomas Fire and Montecito Mudslides.
Owen Schiede is the Manager of denim shop, Ace Rivington on State Street. He is one of thousands of shops that now display the “I Love Local Business” decal.
“I think it’s cool the city is supporting this because it needs to be out there and I don’t know if enough people shop local but we’re here,” said Schiede. “I think once they walk in the door they might change their minds instead of the online world.”
Santa Barbara County Supervisor, Das Williams visited a few shops on State Street to help put the stickers up on shop windows.
“This community has been through a lot and recovery means we need to stick together, particularly Downtown Santa Barbara,” said Williams. “We’re too tourist dependent, so local people need to come downtown.”
The “I Love Local Business” project is facilitated by the organization, Woman’s Economic Ventures.